FYT

Fighter’s Only magazine has taken the MMA world by storm since it’s in debut in the UK.  The magazine’s editorial content is the most well thought out in a very crowded newsstand.  Last month, the powerhouse publishing brand celebrated the release of it’s 50th issue.  Managing Director Rob Hewitt, a friend of FYT,  said at the time, “Reaching our 50th Issue is a landmark for us and our growth and continued success is down to both the hard work of our staff and the innovative approach that we’ve taken to our subject matter. We set out to break the mold in which combat sports were represented in print and 50 issues later we’re still evolving. Our aim has always been the same though – to provide our readers with high quality coverage of the MMA sport, industry and lifestyle.”

Well, Rob and his team have clearly succeeded in their goals- and their success is something FYT has admired and hope to emulate.  These guys are the real deal.

Fighters Only was launched in February 2005- it’s now on sale in 13 countries. They recently launched dedicated US, Canadian and German editions to satisfy regional demand from overseas fans. At the beginning of 2009 Fighters Only amended their print schedule to allow them to produce 13 magazines a year instead of 12 to cope with demand from the domestic market.  So while other magazines, especially music mags continue to dissapear, these guys continue to grow.  Let’s repeat that: While pundits predict the end of print publishing- magazine’s like Fighters Only buck the trend and actually GROW.

We love the mag so much, that with the introduction of it in the US and Canadian markets earlier this year, FYT  jumped right on board.

We’ve ran four ads in the magazine thus far- with this ad (in issue #3) being our clear favorite:

Now’s here what you have been reading for: The first person to email us at: info@fyt.tv - correctly telling us what image was in the middle of our first ad in Fighters Only’s US debut issue will win a FYT tee shirt of their choice.

Tags: Contest, Fighters Only;, We're the *hit

This entry was posted on Sunday, May 10th, 2009 at 8:29 pm and is filed under Contests, Fly On The Wall.

Humulus lupulus (Common hop) is a species of Humulus in the Cannabaceae family.

Common hop is a dioecious, perennial herbaceous climbing plant which sends up new shoots in early spring and dies back to the cold-hardy rhizome in autumn. It is native to the temperate Northern Hemisphere.

The flower cones of the plant, known as hops, are used in the production of beer to impart bitterness and flavor, and for their preservative qualities.

It’s also in the Ultimate Shampoo and Conditioner- thusly making us the shit.

This entry was posted on Tuesday, April 28th, 2009 at 10:55 pm and is filed under Fly On The Wall.

Matt Hughes is a good friend of FYT’s  It was Matt who back in June ‘08 wore the FYT branding for the first time.  Yep, we essentially debuted FYT on the shorts of Matt Hughes.

Of course, little did we know it would be nearly 9 months until we’d actually launch the brand officially.  So- for those of you how signed up to receive info from us around then and were waiting and waiting - we’re sorry, and you should have an email in your inbox somewhere explaining the delay.  

So, with that out of the way let’s talk about future stuff with Matt

Matt’s upcoming fight with Matt Serra is something we are all looking forward to here at FYT Headquarters and because of that we are going to introduce a new grooming product featuring Matt around that time.  You’d think Matt would use soap to wash his hair eh?  Nope, not according to his (most awesome) wife Audra, he likes a more girly smell when if comes to the post fight shower hair wash.  Note to Matt:- Man, have we got something planned for you!

Tags: Add new tag, Matt Hughes

This entry was posted on Wednesday, March 4th, 2009 at 12:24 pm and is filed under Fly On The Wall.

is goin on here!?  Introducing FYT- where the collision of what you do and how you wear it collide.

Yep, FYT is the new lifestyle company on the block- and still a bit unknown, but not for long…we’re sure of that.  

Here in the Fly On The Wall blog we’ll occasionally spout off on matters that don’t really matter- or really do matter- depending on who you are.  We’re fight fans, we’re snowboarding fanatics, we race cars (and karts), we play ice hockey, we’re passionate about motocross, formula one and yep, even indy cars, we play paintball, our head designer has an affinity for shooting guns, and we are tight with a lot of f’n rock bands. Tons of ‘em- bands like Zakk Wylde’s Black Label Society, Down, The Melismatics, The Ringers and more…and we’ll likely talk about all that eventually.  

But for now, look for some insider stuff about the world Mixed Martial Arts, or the clothing business, or grooming biz.  We’re not experts, and we don’t have our nose where it doesn’t belong (ok, we actually usually do).

The bottom line? We’re just observing stuff in a sport and a business that we love, and we’ll talk about here.   It’s your choice to tune in or not.  

Tags: Down, Formula 1, Ice Hockey, Indy Car, Mixed Martial Arts, Paintball, Zakk Wylde

This entry was posted on Wednesday, March 4th, 2009 at 12:10 pm and is filed under Fly On The Wall.